What is Social Media Marketing?
Social media marketing is the process of using platforms like Facebook, Instagram, LinkedIn, and more to connect with your audience, build your brand, and promote your products or services. It involves creating and sharing content, engaging with followers, and running targeted ads to drive results. Social media offers a powerful way to reach a vast audience and convert them into loyal customers.
Facebook
Facebook is the largest social media platform, with over 2.8 billion users worldwide. It’s an ideal platform for businesses to connect with a broad range of customers through posts, ads, groups, and event promotion. Facebook's advanced targeting features make it a powerful tool for both organic and paid strategies.
Popular Social Media Platforms for Your Business
Instagram
Instagram focuses heavily on visual content and is the go-to platform for brands with compelling imagery, video content, and influencer partnerships. With over 1 billion active users, Instagram is ideal for lifestyle, beauty, fashion, and food industries. Features like Stories, Reels, and Shopping provide opportunities to engage followers creatively.
LinkedIn
LinkedIn is a professional networking platform perfect for businesses in B2B industries, recruitment, consulting, or those looking to establish themselves as thought leaders. With over 700 million users, it’s an essential platform for connecting with industry professionals, sharing content, and building business relationships.
TikTok
TikTok’s rapid growth, with over 1 billion active users, makes it a powerful tool for reaching younger audiences. The short-video format allows businesses to create fun, engaging content. With its algorithm favoring creativity, TikTok is perfect for viral marketing, trending challenges, and showcasing authentic, behind-the-scenes moments that resonate with followers.
Pinterest
Pinterest is a visual discovery engine with over 450 million users, great for businesses in fashion, home décor, food, and creative fields. It functions like a digital mood board, allowing users to pin images and videos that inspire them, making it an ideal platform to promote products and services.
X
X (formerly twitter) is great for businesses that want to engage in real-time conversations, share quick updates, and participate in trending topics. With a focus on brevity and fast-paced communication, Twitter is perfect for industries like news, sports, entertainment, and tech.
Why Is Marketing Your Business on Social Media Important?
In today's digital age, having a strong social media presence is more crucial than ever. Social media platforms are where people go to connect, share experiences, and discover new brands. Here’s why it matters for your business:
Engagement and Connection
Social media enables you to communicate directly with your audience, answer questions, and create a community around your brand.
Targeted Advertising
With powerful tools for targeting specific demographics, you can run ads that get your products or services in front of the people who need them the most.
Drive Traffic and Sales
Well-crafted posts and ads can drive traffic to your website, increase sales, and improve customer loyalty.
Pricing
My goal is to create an affordable solution that works for you. If you're not seeing exactly what you need or if you'd like to combine services, I'm happy to craft a custom package tailored to your unique business goals. There is also a Marketing Add-On Menu below the Social Media Pricing for those looking for a more all-inclusive package. By working with me, I can take social media off your plate, allowing you to focus on what matters most—your clients. Just let me know what you're looking for, and we’ll build a package that meets both your needs and your budget!
Basic Package $1200/month
For small businesses ready to level up their presence with consistent, customized content and basic strategic support.
Includes:
4 posts per week (mix of image, carousel, and short-form video content)
Video + Photos Provided by Client
Copywriting and strategic hashtag integration
Basic brand voice alignment
Defined tone, language style, and personality for your content
Visual branding consistency
Font, color, and layout consistency in graphics
Content topic development (based on goals, audience, and your services)
Quarterly content planning
Metricool access to preview content calendar
Quarterly performance snapshot report
consistency package $600/month
For businesses who want to maintain a steady online presence with minimal involvement.
Includes:
3 posts per week
Templated posts using holidays, internal promotions (info provided by client), FAQs, testimonials, and other evergreen topics
Captions written to reflect brand tone and include strategic hashtags
Quarterly performance snapshot (brief overview of reach and engagement trends)
Standard Package $1600/month
For growing brands ready to elevate their content and expand their reach with strategic planning and light creative production.
Includes:
5 posts per week (custom graphics, carousel, short-form video, and images)
Brand voice refinement
Collaborative process to fine-tune tone, language, and emotional cues used across content
Content topic development tailored to audience interests and goals
Visual direction development
Collaboration to define and maintain a recognizable aesthetic across social channels
1-hour monthly content shoot
Metricool access to preview content calendar
Monthly content planning and strategy sessions
Monthly performance reports with detailed insights
(Most Popular)
premium Package $2000/month
For growing brands ready to elevate their content and expand their reach with strategic planning and light creative production.
Includes:
5 posts per week (custom graphics, short-form videos, carousels, and branded visuals)
Fully developed brand voice refinement and execution
Maintained across all captions, visuals, and content types
Advanced content strategy and development
Emphasis on storytelling, lead generation, audience growth, and community building
Creative direction and aesthetic management
Ongoing collaboration to elevate your visual identity across all content
2-hour monthly content shoot
Monthly content planning and strategic alignment sessions
Metricool access for content calendar preview and post insights
Monthly analytics reports
Includes performance breakdowns, engagement trends, and growth metrics
Priority client status
Faster turnaround times and flexibility when needed
First access to any available bonus services or seasonal offers